What is Website Analysis as a Service?
Website analysis, or better known as On-site SEO, is the solid core, the foundation, for every website. It’s more than just ensuring you have the right keywords optimized; it starts with website architecture and moves into internal linking structures and their anchor text, to keyword selection and optimization. It’s the process we go through to make a website to make it relevant and trustworthy to search engine algorithms. More importantly, it’s this foundation that is going to provide the right information to the right users; targeted users ready to convert.
On Site SEO can be done in varying degrees of necessity. Depending on how strong and well-organized your website’s content and the how fluid the IA (internet architecture) is, determines, in most cases, the severity of degree the on-site optimization.
We’ve provided an SEO Beginner’s Guide to help you familiarize yourself with many of the core on-site SEO elements and terminology.
What We Can Do with On-Site SEO Optimization
We have years of experience building solid foundations and building strong site cores, that pave the way for “Findability”. We break our onsite optimization in two phases: Initial optimization and Content optimization.
Initial Site Optimization: PHASE 1
Our initial optimization focus heavily on the data of your webpages. We perform extensive keyword analysis and competitive analysis. It’s singularly the most dreaded of all the search optimization tasks: tons of spreadsheets, tons of data, hours of deliberation. In a word: boring. Let us take time, effort, and deliberation off your plate, so you can keep your focus on integrating the big strategies.
We focus on these specific areas when diving in for an initial optimization:
- Our kick-off meeting: we get to know the business; what you focus on now, and what you need to focus on in the future.
- Keyword research and analysis
- Evaluating your website architecture. Is it organized effectively, efficiently, and geared to drive conversions?
- Coding the site is built in and how it is used
- Page Title Tags and meta-data implementation
and that’s just for starters!
Onsite Content Optimization: PHASE 2
Once we’ve completed Phase 1 optimization, Page1 Web Marketing takes it to the next level: Phase 2. Once we engineered a a solid foundation for the website, we begin to optimize the on-page content. We apply the SEO strategy, the keyword research and analysis, and implement them to the website, using all best practices.
We focus on these specific areas when diving in for content optimization:
- Manipulating content for keyword integration
- Content headings
- Internal link anchor text
- Internal linking structure (i.e. linking pages through body content)